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Nonprofit Conference 2023

Strategies for Nonprofit Resilience

It's time to reset, renew & inspire.

Join us April 5 at Lambeau Field for our 2023 Nonprofit Conference. Our keynote will be Michael Nyenhuis, President & CEO, UNICEF USA. Registration is at capacity for the conference. If you would like to be put on on a waiting list and notified of any openings, please email Teri Zuege-Halvorsen

woman making her hands into a heart shape


Wednesday, April 5, 2023
8:30 a.m.-4:30 p.m.
Registration opens at 8 a.m.


Lambeau Field, 1265 Lombardi Avenue, Green Bay


$75 including continental breakfast, lunch and snacks during breaks

Continuing Education

Attendance at the conference provides certified fund raising executive continuing education. Email Teri Zuege-Halvorsen, Executive Regional Manager, Continuing Professional Education, for more information.

CFRE Certified Fund Raising Executive Approved Provider for Continuing Education 2023


Delaware North is a global food service and hospitality company headquartered in Buffalo, New York. The company also operates in the lodging, sporting, airport, gambling, and entertainment industries.


8:30-8:40 a.m.

Welcome Message

Jess Lambrecht, Executive Officer, Continuing Education & Community Engagement, UW-Green Bay

8:40-8:50 a.m.


Michael Alexander, Chancellor, UW-Green Bay

8:50-10 a.m.

Keynote: Healthy People, Healthy Organizations

Michael Nyenhuis, President & CEO, UNICEF USA

As nonprofit leaders, we have some of the most meaningful jobs anywhere. We’re out to change the world—and we get paid for it. What a privilege! But often it is not easy work. Finding clarity of purpose, figuring out strategy (most importantly what not to do), managing varied and sometimes unruly constituencies (boards!), the grind of fundraising, the pressure not to spend money on our organizations (the dread program ratio), and, if we are honest, a bit of guilt about taking a nice vacation knowing we are paid with donor dollars. We’ll talk about strategies to overcome all of this and become a healthy nonprofit leader.

10-10:15 a.m.


10:15-11:30 a.m.

Session 1


Evaluate & Renew Your Strategy for Inclusion & Belonging

Tia Sirmans, Owner, Sirmans Consulting LLC

When leaders truly commit to driving diversity, equity, inclusion, and belonging (DEIB) in their workplaces, their staff and volunteers become more empathetic and engaged. Has your nonprofit focused on these areas? This session will re-energize your efforts.


Developing a Major Gifts Program

Shane Kohl, Associate Vice President of Philanthropy, ThedaCare
Erin Tyink, Regional Development Director, ThedaCare Family of Foundations

Major gifts are a critical component of a successful development program. This session highlights ways in which your nonprofit organization – regardless of size or mission – can establish and strengthen a program centered on identifying, securing and retaining major donors.


Fostering & Accelerating Generative Governance

Frank Martinelli, Consultant, The Center for Public Skills

Complex challenges like climate change and social upheaval require a generative approach to board governance: where leaders challenge themselves and the organization to think outside the box and to explore planning in new and different ways.

11:30 a.m.-12:15 p.m.


12:15-1:30 p.m.

Session 2


Developing Your Volunteer Team

Eric Sponholz, Executive Director, Volunteer Center of Brown County

Many nonprofits rely on volunteers to be able to fulfill their missions and create solid impact across the community. But how do you analyze and develop this critical piece of your organization? This session give you the insight and tools needed to recruit, retain and engage volunteers to build and sustain a volunteer team.


Reclaim Your Why: Empower Your Values

Chris Utech, Owner, The Utech Group
Melissa Borowicz, Owner & CEO, The Utech Group

What is your “why?” Research shows that your values drive your behaviors. Learn how to rebalance your personal energy and avoid burnout. Focus on your personal goals to release baggage. Realign your actions with values to feel more empowered and motivated.


Project Management to Renew Your Focus and Effectiveness

David Jerrett, CEO, Bay Towel, Inc.

In this session, we'll discuss using the technique of project management to organize new projects or revitalize your longstanding programs which may need some polishing or re-focusing  with a renewed focus on goals and outcomes. 

1:30-1:45 p.m.


1:45-3 p.m.

Session 3


Bring Your Brand to Life

Emily Rendall-Araujo, Director of Senior Services, City of Sheboygan

Walk through an example of a successful rebrand, website rebuild and implementation, social media engagement strategy, and general awareness campaign. You’ll leave with many ideas to implement at your nonprofit and in your community. 


Leading Innovation & Change

Sean Elliot, President & CEO, Green Bay YMCA

How well did your organization respond to the sudden demands of the pandemic? It forced adaptations and innovations — some worked, some didn't. Going forward, how can we create a culture that includes flexibility, learning, and growth on a continual basis? What are some things to remember when leading change?


Revitalize Your Strategic Priorities

Tonya Dedering, Founder & CEO, Dedering Nonprofit Advising & Coaching

Are you ready to take a breath, pause, and reflect on the strategic goals of your organization? Learn some ways to establish your strategic priorities and focus them more clearly by doing these four key actions that are effective even if you don't have a lot of time.

3-3:15 p.m.


3:15-4:15 p.m.

Panel Discussion: Creating a Positive Workplace through Leadership and Culture

Lora Warner, Panel Moderator

Your organization’s culture greatly influences its success. But creating a positive culture can be elusive. For an inspiring close to our day together, our panel of recognized experts will discuss their insights and strategies about how to inspire teams, engender hope and rally people to the vision. What does a positive culture look like? How does it contribute to retention and performance? What can leaders do to build a positive culture? What are the norms and habits, e.g., culture, of your board – and can it be improved? Please join us for a motivating closing session.

Michael Alexander, Chancellor, UW-Green Bay
Melissa Borowitz, CEO & Owner, The Utech Group
Jeffrey Hahn, Principal, Real World Strategies
Denise Wittstock, MNpS, Chief Executive Officer, Big Brothers Big Sisters WI Shoreline, Inc. 

4:15-4:30 p.m.

Conclusion & Wrap-Up

Keynote Speaker

Mike Nyenhuis portrait
Mike Nyenhuis
President & CEO, UNICEF USA

Michael J. Nyenhuis is the President and CEO of UNICEF USA, bringing in over 25 years of global humanitarian and development experience, fundraising acumen and proven results to this role. Before joining UNICEF USA, Nyenhuis was the president and CEO of Americares, a position he held since 2014, Nyenhuis was CEO of the global nonprofit MAP International for 13 years prior. A former journalist with a passion for global health, he previously served on USAID’s Advisory Committee on Voluntary Foreign Aid and chaired the board of the Integral Alliance, a global network of faith-based NGOs. He also currently serves on the board of InterAction, the largest coalition of U.S.-based relief and development organizations working internationally, and the leadership council at Concordia, an organization and forum that promotes cross-sector partnerships for social impact. 


Melissa Borowicz portrait
Melissa Borowicz
Owner & CEO
The Utech Group

Melissa Borowicz is the CEO and an Owner of The Utech Group. With nearly 20 years of experience working with organizations across the United States and Canada, Melissa is an expert at defining corporate culture, as well as helping organizations to maximize and align their teams and people. Melissa also has a strong understanding of how relationship barriers limit personal and company growth. She works to provide practical, meaningful solutions to break down silos. As a result, Melissa can permeate organizations and establish buy-in at every level.  

Tonya Dedering portrait
Tonya Dedering
Founder & CEO
Dedering Nonprofit Advising & Coaching

Dedering Nonprofit Advising and Coaching provides a wide variety of services to nonprofits, including strategic planning, succession planning, capital campaigns, development plans, and support for boards of directors. Tonya has held various leadership roles in the for-profit and nonprofit sectors and is a Certified Fundraising Executive and certified Motivators and Drivers behavioral assessment trainer. She serves on the board of directors for the NEW Association of Fundraising Professionals and the Steering Council of the Nonprofit Leadership Initiative. Tonya is very passionate about helping nonprofits THRIVE by challenging the status quo to get results. 

Sean Elliott portrait
Sean Elliott
President & CEO
YMCA Green Bay 

Sean joined the Greater Green Bay YMCA as President/CEO in 2018. Prior to this position, he worked for the YMCA of Greater Philadelphia for 14 years as Vice President of Operations & Capital Development with over 20 years of YMCA Executive experience. Sean holds an MS in Organizational Leadership through Springfield College and has served on state, regional, and national YMCA committees. He serves as an Executive mentor and trainer for Y-USA and is the current Board Chairman for the Employee Assistance Fund through the Y Professional Network.  

David Jerrett portrait
David Jerrett

Bay Towel, Inc.

David Jerrett brings 30 years of executive leadership and management experience, responsible for leading and motivating nationwide and regional teams. As chair of the Kibaoni Primary School Foundation, David leads infrastructure projects that enhance the learning environment in public schools in Tanzania. He also sits on the board of the Green Bay Packers Mentor-Protégé program where he helps woman and minority-owned business owners work through their entrepreneurial challenges. 

Shane Kohl portrait
Shane Kohl
Associate Vice President of Philanthrophy

Shane Kohl's experience includes work in special events, alumni relations, annual giving, major giving, capital campaigns and planned giving. Prior to joining ThedaCare in 2012, he served in development roles with the CP Center of Green Bay, the Muscular Dystrophy Association, the University of Wisconsin-Green Bay Foundation and the Trout Museum of Art in Appleton. 

Frank Martinelli Portrait
Frank Martinelli

The Center for Public Skills

Frank Martinelli has over 40 years of work, training and consulting experience with a variety of nonprofit and public sector organizations. He is president of the Center for Public Skills Training where he specializes in strategic planning, governing board development, developing organizational capacity for advocacy and systems change work, and community partnership and alliance building. 

Emily Rendall-Araujo Outside
Emily Rendall-Araujo

Director of Senior Services
City of Sheboygan

Emily Rendall-Araujo has been Director of Senior Services with the City of Sheboygan for the past two years. Previously, she served the Sheboygan County nonprofit sector in a variety of roles, including Executive Director of the Above & Beyond Children’s Museum, Director of Community Development at United Way of Sheboygan County, and in an Alumni Relations role with Lakeland University. She holds a Bachelor of Arts degree in business management and music-voice performance and pedagogy as well as a Masters of Business Administration, both from Lakeland University.  

Tia Sirmans portrait
Tia Sirmans
Sirmans Consulting LLC

Tia Sirmans has more than 20 years of human resources professional experience. As an HR Partner, she has specialized in strategic management, succession planning, employee relations, designing and delivering training programs, change management, performance management and high volume recruiting. She has also supported organizations in diversity, equity, inclusion and belonging evaluations. Tia has worked across five states including international footprint in Europe/Middle East.

Eric Sponholtz portrait
Eric Sponholtz
Executive Director
Volunteer Center of Brown County 

Eric Sponholtz has served as the Executive Director of the Volunteer Center of Brown County since September of 2016.  In this role, he manages the day-to-day operations of the center and works to fulfill the organization’s strategic plan and works to cultivate relationships throughout the community in the areas of marketing and fund development.  Eric is a 2015 graduate of Leadership Green Bay and is currently a Greater Green Bay Chamber Ambassador.  He also currently serves as a board member for the Children’s Museum of Green Bay. 

Erin Tyink portrait
Erin Tyink
Regional Development Director
ThedaCare Family of Foundations

Erin has experience in special events, annual giving, major giving and campaign initiatives and brings a passion for keeping donors at the center of her work. In addition to her experience within the healthcare system, she has served in development roles with the Boys & Girls Club and CHAPS Academy, a youth-focused mental health organization.  

Chris Utech portrait
Chris Utech
The Utech Group

Chris Utech is an Owner of The Utech Group and leads Freshstart, a division of the company that is focused on personal development.   Having over 35 years of experience with organizational and behavioral development, Chris has established herself as a change agent, providing people a fresh start.  As a certified Master Practitioner in Neuro Linguistic Programming and the Emotion/Body Code, Chris coaches’ people to break down their limiting beliefs and construct achievable, positive outcomes to better their personal and professional lives.  

Thank You, Sponsors!

A unique benefit of the greater Green Bay area is the local businesses that give our attendees valuable experiences. Get acquainted with our sponsors.

Supporting Sponsors

BGenerous logo
Capital Credit Union logo
Hawkins Ash CPAs logo
KLO HR & Leadership Consulting Logo
Packer Fastener logo
Packer Freight logo

In-Kind Sponsors

Association of Fundraising Professionals Logo
UW-Madison Extension Brown County Logo
UW-Green Bay staff Melissa

Need Guidance?

We’re here to help. If you have questions about the conference, please don’t hesitate to reach out to Teri Zuege-Halvorsen, Executive Regional Manager, Continuing Professional Education.

Email Teri

Conference Handouts

Please find below conference handouts from the Nonprofit Conference 2023: Strategies for Nonprofit Resilience. Also mark your calendars for Nonprofit Conference 2024 on April 24, 2024