Brand Licensing

Power the
Phoenix

Bring UW-Green Bay to life through bold, approved merchandise.

If you create products using UW-Green Bay names, logos or athletics branding, you need approval before production. Our in-house brand licensing process makes it faster and easier to get from concept to shelf—so you can move at the speed of your business while protecting the Phoenix identity.

Submit a Request

Vendor License

Become a licensed vendor. Join our approved vendors and bring UW-Green Bay products to market.

Get Licensed

Art Approval

Upload your artwork for brand licensing review and get clear, timely feedback from our team.

How to Get Art Approved

Visual Identity

Design it right the first time. Access logos, colors and brand standards to create compliant, high-impact designs.

Brand Guidelines

What is Brand Licensing?

Brand licensing is a contractual agreement where UW-Green Bay allows a third party vendor to use their name, logos or other visual branding for fees and royalties. It ensures that all products using UW-Green Bay names and branding meet quality, design and institutional standards. The brand licensing process:

Protects the integrity of the UW-Green Bay and Green Bay Phoenix brands
Ensures consistency across all merchandise
Supports trusted partnerships with vendors
Helps products move to market faster with clear expectations

What’s Changing

We’ve moved to an in-house approval process—no more submitting through CLC. If you're a current vendor, you will need to get re-approved.

What this means for you:

Faster turnaround times (no more 4–6 week delays)
Direct communication with UW-Green Bay reviewers
Clearer feedback and fewer revision cycles

Sales Rules:

Only approved brick-and-mortar retailers may sell UW-Green Bay or Green Bay Phoenix merchandise in-store
Online sales are limited to the official Phoenix Store
All products must be approved before production