Becoming Licensed
Become a Licensed Vendor
Gain the power to bring UWGB gear to market.
Becoming a licensed vendor allows you to produce and sell official UW-Green Bay and Green Bay Phoenix merchandise. It’s your opportunity to align with a growing university, a competitive Division I athletics program and a brand that continues to rise across the region. Contact us if you're interested in applying to become a licensed vendor.

Why Partner with UW-Green Bay
- Division I athletics with a strong regional following
- One of the fastest-growing universities in Wisconsin
- Located in a thriving and expanding economic region
- A recognizable and respected institutional brand
Who Should Apply
- Apparel and promotional product companies
- Local retailers with brick-and-mortar storefronts
- Specialty product vendors (gifts, accessories, etc.)
How to Get Licensed
To begin the licensing process, complete the Licensing Form:
- Share information about your business and product types
- Review licensing terms, royalties and requirements
- Enter into a licensing agreement
No Online Sales
Retail outfits are only eligible to sell UW-Green Bay and Green Bay Phoenix merchandise in-person at brick-and-mortar stores. UWGBPhoenixStore.com has exclusive rights to sell these items online.

Need help?
Contact us with questions. Our licensing team is here to help you navigate approvals, requirements and next steps.