Visual Identity
Design with
Purpose
Use the right marks. Follow the right standards.
Represent the Phoenix the right way. Every product carrying UW-Green Bay branding should reflect a consistent, high-quality identity. Whether you're creating merchandise for retail or athletics, start with the correct design system and follow established guidelines to ensure your work is approved and ready for production.
Choose the Right Style Guide
The GB Athletics and University identities serve different purposes and aren't interchangeable. Using the wrong system—or combining elements from both—will result in delays during the approval process.
UW-Green Bay Style Guide
For academic, institutional and general UW-Green Bay merchandise. Use this guide for:
- University name & wordmarks
- General campus merchandise
- Non-athletics branding
Athletics Style Guide
For products tied to Green Bay Athletics. Use this guide for:
- Athletics logos & wordmarks
- Team-related merchandise
- Sport-specific branding
Have Questions?
If you have a special scenario that you're not sure about that's not addressed in these policies or something's unclear, just ask. We're happy to guide you.