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Identity Tools

Amplify Your Phoenix Voice

Ready to shine? Show your Phoenix colors!

Together we're strong! Displaying the UW-Green Bay logo and colors along side all the great work you're doing strengthens recognition and awareness for the University. And that translates into an amplified voice and greater impact. Use these customizable tools to express your unique UW-Green Bay story.

Look & Feel Toolbox

Whether you're crafting a presentation or report, creating promotional materials, or decking out your virtual meeting background, we've got the tools to make your message clear, consistent and Phoenix-tastic.

UW-Green Bay Logo


It's important to use the UW-Green Bay logo consistently to reinforce recognition. Download logos and review guidelines for their use.

UWGB Logos

UW-Green Bay Colors


UW-Green Bay's official school colors are Phoenix Green and white. We also have a palette of secondary colors that give flexibility and brighten the overall palette.

UWGB Colors

Screenshot of UWGB brand templates in Marq

Brand Templates

Create your own flyers, posters, postcards, and social media graphics using our professional branded template tool that allows you to customize your own image and text content.

Brand Template Tool

Editing Style

Consistency is key. It's often invisible, until something stands out as different, and that can reflect on the university. Use this editorial style as a reference for keeping text consistent.

Editing Style

Email Signature

Copy and paste a standard format UW-Green Bay email signature for your own email use.

Email Signature


Download templates for Microsoft Word and PowerPoint. We also have virtual backgrounds for zoom and teams video calls. 

Get Downloads

Defining Who We Are

UW-Green Bay clarified and defined “who we are” as a university with an in-depth research project. The results are powerful, and unify the communication—and thus the reputation—of the institution for years to come. Use your UW-Green Bay login to access these resources.

UWGB personality storylines
Personality Resources

All the insights and resources we gained from the reputation strategy research project are housed in a sharepoint site.

Go to Sharepoint

UWGB messaging guide
Messaging Guide

This messaging guide provides a summary of our reputation strategy and gives you steps to help you harness our personality to tell your story with an authentic voice.

Craft Your Message

UWGB personality archetype photos
Archetype Guide

This guide offers photo examples that visually communicate our various authentic personality archetypes.

See Examples

Need a Hand?

There's a a subtle art to cultivating a unified identity. It's more than just a logo file or a color code. If you have questions about using and supporting our institutional identity, just ask!

Contact Us