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Aniruddha Pangarkar

Aniruddha Pangarkar

Assistant Professor
Cofrin School of Business (Marketing & Management Dept.)
Aniruddha (Ani) Pangarkar is an Assistant Professor of Marketing at The Austin E. Cofrin School of Business. He earned a PhD degree in Marketing from Texas Tech University and an MBA degree from Thunderbird School of Global Management, in the United States, which is ranked Number 1 for International Business worldwide. In addition, he possesses 15 years of work experience in senior leadership roles, at Fortune 500 companies in three different continents- North America, Europe, and Asia. Dr. Pangarkar’s research interests include a wide range of topics such as firms facing a product-harm crisis, the antecedents of minimalistic consumption and a typology of these consumers along with how firms can engage and target such diverse consumer groups, and luxury brands. Dr. Pangarkar has published papers in prestigious “A” ranked journals, such as Journal of Business Research and Journal of Retailing and Consumer Services. His co-authors include some of the most highly-cited and famous research scholars
Dr. Pangarkar’s research has been presented at top conferences in the world such as American Marketing Association’s (AMA) Summer and Winter conferences, and Society for Marketing Advances (SMA). He is the among the very few research scholars who has presented a paper each year at the AMA Summer and Winter conferences during his PhD studies. Dr. Pangarkar has extensive teaching experience and has taught classes such as Introduction to Marketing, International Marketing, and Services Marketing to students in the United States and secured excellent teaching evaluations and ratings in these. Many of his students are working in Fortune 500 companies all over the world. He is extremely student-centric and enjoys advising students to achieve their goals. Dr. Pangarkar has traveled to 21 different countries in North America, South America, Europe, and Asia, and considers himself a truly global citizen. His teaching goal is to nurture and develop young leaders at The Austin E. Cofrin School of Business.
At UW-Green Bay, Dr. Pangarkar has been the recipient of Student Nominated Teaching Awards for the excellent quality of his teaching, where he integrates academic learnings with real-world knowledge by inviting senior leadership from companies such as McDonald’s and CEOs from countries like China. Dr. Pangarkar has been cited and quoted in the media and press extensively by media outlets such as WalletHub, MoneyGeek, and AdvisorSmith. He has also been interviewed by WBay for consumer behavior and retail trends during Christmas shopping, and his paper on minimalistic consumption received coverage in Natural Awakenings and Spectrum News. Dr. Pangarkar serves on the Editorial Review Board of International Journal of Advertising and is also serving as a Special Issue Editor for an upcoming issue on luxury and advertising to be published in the same journal. In addition, he serves as an ad-hoc reviewer for leading journals, such as Journal of Business Research, Journal of Retailing and Consumer Services, and Journal of Consumer Behaviour. Dr. Pangarkar has also been the recipient of research grants at UW-Green Bay, including the highly competitive research booster program.