Areas of Emphasis

Whether pursuing Bachelor of Applied Studies (BAS) or Bachelor of Arts (BA), you can focus the degree in ways that are most valuable to you. With a 27 credit core of cross-sector leadership courses, select a 12-16 credit Emphasis that shapes your degree to your own individual interests and goals.

Applied Communication

Students who choose an emphasis in Applied Communication will study internal and external communication practices. Coursework focuses on the development of collaborative practices to work in a team-based environment in order to analyze problems and design and evaluate solutions. Students come to understand how communication happens; how visual and verbal cues are translated into messages and filtered through various media; how messages are interpreted in different contexts; and how the context is constructed. Applied communication is an important skill and is applicable in all industries.

What courses will I take for the Applied Communication Emphasis?

Business Administration

After completing a Business Environment course, select from among online upper level Business course offerings to complete your emphasis. Students with this emphasis will grow in marketing, entrepreneurial skills, supply chain or project management. This emphasis prepares you to advance as a leader in any corporate environment. Through choice of electives, develop in things needed to obtain or advance in your business career.

What courses will I take for the Business Administration Emphasis?

Early Childhood Education

Early Childhood professionals outside of the PK-12 school system may wish to pursue a Bachelor degree without Licensure. With an earned associate degree in Early Childhood Education from a Wisconsin Technical College, students may apply to the Organizational Leadership Bachelor of Applied Studies (BAS) degree with an emphasis in Early Childhood Education.

What courses will I take for the Early Childhood Education Emphasis?

Emergency Management

There is a nationwide effort within the Emergency Management industry today toward requiring bachelor’s degrees for professionals working in the field. This translates into more jobs in the future requiring advanced knowledge, critical thinking skills and academic preparation – in short, a college degree. A degree from the University of Wisconsin-Green Bay with this Area of Emphasis will give you the edge you need to compete and succeed.

What courses will I take for the Emergency Management Emphasis?

Environmental Policy and Planning

The Environmental Policy and Planning Emphasis is designed for those who not only want to focus their degree on preserving and tending to our natural environment, but wish to do so in ways that will prepare them for crafting policy that addresses issues such as: sustainable communities, land use and developing sustainable landscapes, politics and policy analysis. This emphasis can enhance a variety careers in environmental organizations, corporations, and governments.

What courses will I take for the Environmental Policy and Planning Emphasis?

Management in Health Systems

The Management in Health Systems emphasis will prepare you for a career working in Healthcare settings such as medical offices, hospitals, nursing homes and other settings where healthcare is delivered. This is one of the fastest growing sectors of the U.S. economy and students with this emphasis will gain knowledge to succeed in this sector. You can obtain a Management in Health Systems Certificate by completing this emphasis.

What courses will I take for the Management in Health Systems Emphasis?

Public and Nonprofit Management

Organizations that provide public service, including nonprofits and government agencies, are changing rapidly and becoming more complex. Successful leaders in this field require a new set of competencies and skills. This emphasis will set you apart as it offers courses in managing a nonprofit or public organization, fundraising, program evaluation, and service in the public sector. Internships are a strength of this emphasis. Students with a focus in this area can plan for a career as a local government official, executive director, program manager, fundraising professional, policy analyst or other jobs in an organization that serves the public.

What courses will I take for the Public and Nonprofit Management Emphasis?


The Self-Directed Area of Emphasis is ideal for students who, instead of choosing a structured emphasis, choose to create their own – four courses tailored to their own needs and educational/professional goals. An Academic Advisor will help to craft the emphasis and get it approved.

What courses will I take for the Self-Directed Emphasis?