Entrepreneurship is a rapidly growing area of interest for students all over the world. In the US, approximately 8.75 million people are self-employed; in Wisconsin alone, there are over 400,000 small businesses that employ 1.2 million people.
Our Business Administration major with an emphasis Entrepreneurship is designed to help get-ready the entrepreneurs for the future- whether they seek to start-up a new and innovative business, help run their family business, add to the growing trend of small businesses or be intrapreneurs in corporate firms.

Our students will learn:
  • How to create new businesses and capture new markets
  • How to operate businesses virtually in today’s digital era and use social media marketing to their benefit
  • About idea generation, creativity and innovation
  • About pitching new products, ideas and business models
  • About managing their business’ finances, their people and their futures
  • To be critical thinkers and problem solvers
  • To prepare business plans and launch new ventures.
Our courses will help connect entrepreneurs to local businesses, entrepreneurship and industry leaders through guest speakers and projects.