COVID-19: See our Phoenix Forward page

Business Emphasis in

Business Analysis

Develop Business Solutions

Business analysts (BA) are among the highest in demand in the country and also around the world because they act as a liaison among different stakeholders (including various business departments and functions) and Information technology groups (programmers and solution providers) to facilitate creation of IT based solutions for business problems. BAs are needed to facilitate coupling the critical bridge between strategy and execution and drive business value. Thanks to the adoption of mobile and cloud computing, businesses need to secure the IT systems and use data to drive decision making processes  Such changing organizational needs further heighten the need and importance of Business Analysts.​

Take the Next Step


Emphasis in Business Analysis


At UW, Green Bay, 77% of accounting majors and 58% of business administration majors participated in an internship prior to graduation.

Learn more


A strong professional network is critical to career success and UW-Green Bay will connect you to business professionals to get your network started!

Learn more


Thanks to our generous donors, UW-Green Bay and the School of Business award scholarships to students to help cover the cost of pursuing a higher education.

Learn more

Program Variety

Many students will pursue more than one undergraduate program in business adding just a few extra courses! We offer master level programs, too.

Learn more

Become a Phoenix

UW-Green Bay has excellent teachers, internships, research opportunities, and a great record of placing students into jobs and graduate programs. Learn More

How Do I Get Started?

Technical College Transfer

We accept courses from all Technical Colleges in Wisconsin and have created agreements with specific Associate Degree programs at Gateway Technical College, FVTC, NTC, and NWTC.

Learn more

Branch Campuses

Follow a seamless track to earning a Bachelor Degree in Business Administration if you started your coursework at the Manitowoc, Marinette, or Sheboygan locations.

Learn more

Study Abroad

Whether it is a semester-long opportunity to study at a University in France in Bordeaux or Paris, a Summer opportunity in Spain, or a three-week opportunity in Mexico, we have places for you to go!

Learn more

Get Involved!

We provide a number of student organizations in the Cofrin School of Business. Get involved, meet your peers, step into a leadership role, make friends  and be engaged!

Learn more


Learn More About Our Faculty

Meet Gaurav Bansal

Dr. Gaurav Bansal is Frederick E. Baer Professor in Business at the Austin E. Cofrin School of Business at UW-Green Bay. He earned his Ph.D. in Management Information Systems (MIS) from University of Wisconsin - Milwaukee in 2008 and his M.B.A. from Kent State University, Ohio in 2002. He completed his bachelor's degree in Mechanical Engineering from University of Gorakhpur, India in 1996.

Dr. Bansal teaches courses at graduate and undergraduate levels in Analytics, Statistics, Data Science, and Management Information Systems. He is the Founding Chair / Academic Director of the online Master of Science in Data Science program at UW-Green Bay.

Dr. Bansal is also here to help! If you have any questions about the Business Analysis program, please contact us!

View all of the professors in the School of Business. 

Business Analysis Happenings

My Phoenix Story: Senior Johnny Gomez

UW-Green Bay senior Johnny Gomez (Business Administration) discusses why he chose UW-Green Bay, and how the school and all it has to offer has helped him develop into a person who is ready to take on the professional world post-graduation.

View more School of Business news »