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Fundraising Resources

The Advancement Office serves as the fundraising arm of the University of Wisconsin-Green Bay. Its purpose is to “advance” the mission of the University through community relations and philanthropic support. All fundraising efforts conducted on campus should be brought to the attention of the Advancement Office. In doing so, the Advancement Office can help coordinate resources and work with our colleagues to develop a strategic fundraising plan that supports the mission and compliments the overall advancement initiatives for the University. To help balance the resources of the Advancement Office with the fundraising needs across campus, we have created an application process for those seeking funds.

piggy bank

Process for seeking funding for Project and Programs:

  • Step 1: Idea is generated by faculty or staff.
  • Step 2: Faculty or staff member writes full description of proposal and addresses criteria for consideration.
  • Step 3: Proposal is shared and discussed with department head, supervisor, or dean.
  • Step 4: If accepted by department head, supervisor, or dean, faculty/staff member presents the proposal to the Vice Chancellor for University Advancement by emailing the proposal to
  • Step 6: Proposal is evaluated and the department head/dean and proposal author is notified of the decision.


Be sure that the materials answer these questions. 

  1. Give a full description of the idea, including information about who will participate or be involved and the benefits to students, faculty, staff, and the University.
  2. How does this idea fall into the fundraising priorities your area/college?
  3. What resources (financial, staffing, etc.) will be needed to design, plan, and implement this program? (Who, what, where, when, and how? Include a budget outline.)
  4. Who would spearhead this project and see it from start to finish? (Is the one who generated the idea willing to champion it from start to finish?)
  5. How will this idea, project, or event be sustained (if appropriate) over time? How would it be funded into the future?