Skip to main content

Auxiliaries, Partnerships & Third-Party Use

Auxiliary units of UW-Green Bay, such as Green Bay Athletics, The Phoenix Bookstore and the Weidner, require their own identity for purposes of marketing and promotion. UW-Green Bay academic units, departments, offices and service providers, benefit from UW-Green Bay branding and therefore are not entitled to their own logo or graphic insignia. Graphic elements (such as a shoe when promoting a walk/run on campus, for instance) are permitted. However, promotional pieces (both written and online with external audiences) should utilize the official UW-Green Bay logo.

Requests for new logos will go through a justification and approval process that will be taken to Cabinet for final approval. Email Kristen Bouchard,, for more information.


GB Phoenix Athletics Logo
The Weidner Logo

Have Questions?

We don't expect you to have all the answers. You know your program and we know marketing. Let's work together to make something great.

Contact Us