Skip to main content

Identity Use by Student Organizations

In general, registered student organizations follow the same guidelines applicable to employees and offices in using UW-Green Bay’s identity marks and trade names. There are exceptions, however. These exceptions relate to the relative autonomy of student organizations, the benefit of communicating their distinctive identities, their campus-intensive focus, and the larger educational mission of student involvement. See examples below.

Use of Names, Marks by Registered Student Organizations

While University offices and programs are discouraged from creating their own graphic treatments of the University name, additional flexibility is permitted for registered student groups.

  • The informal and local nickname UWGB is acceptable usage for student organizations.
  • A primary identity mark is optional for registered student groups. However, when used, it should follow policy and guidelines (do not stretch, write over the top, alter original logo, etc.)
  • A registered student organization should use the University’s marks and names only in subordinate position to its group name on logos and promotional materials.
  • The University’s name is not to be the “featured element” of any logos or club names, to make clear the student nature of the organization and the relative relationship.
  • If the student organization uses the Phoenix emblem — a full and formal institutional mark should appear elsewhere in the design.


Chess club logo
cycling club logo
dance team logo
Dietetics logo

Not Permitted

not permitted uwgb dietetics logo
not permitted uwgb dance team

Have Questions?

We don't expect you to have all the answers. You know your program and we know marketing. Let's work together to make something great.

Contact Us