UW-Green Bay Logos
UW-Green Bay is complex, with many different departments, offices, colleges, campuses and organizations under one institution. Each of us benefits from our common reputation and strengthens awareness and recognition when we follow these basic visual identity standards. Review the logo usage guidelines below. Near the bottom of the page you will find download options.
Proper Logo Use
It's important to use the UW-Green Bay logo consistently to reinforce recognition.
Who Should Use Logos
All University offices, organizations, units and approved affiliated organizations (e.g., Alumni Association) should use the institutional trade names, and primary identity marks for promotional and identification purposes. Questions about these uses and the proper display of University marks should be directed to the Office of Marketing and University Communication. Commercial uses of the marks, typically involving the sale of items bearing the University trade name, trademarks, service marks or logos, are subject to fees and royalties.
When to Use Logos
Use of a primary identity mark is appropriate on all pieces and pages intended to publicize or provide information about the University, its programs or specific events to the general public.
Use of a primary mark is required when the communication and marketing relates to a core function of the University and will be received by an external audience, such as prospective students, alumni, parents, audience members, donors and legislators; or when the materials and messages are institutional in origin and intended for current students or their families.
Where to Use Logos
When required, the primary identity mark should appear in a place of ownership. In many cases, that will be the cover, title page, bottom right-hand corner, top of page or bottom of page. It need not be interpreted as a position of graphic dominance on the panel or page, however. (On a brochure, for instance, the bottom of the back panel might suffice.) Although usage depends on the piece and its intended audience, there is an expectation that the University name or mark will be prominent, especially in external communication and marketing related to a core function of the University. The mark should be of sufficient size to be clearly visible and legible in relation to other items.
How to Use Logos
When required, the primary identity mark should appear in a place of ownership. In many cases, that will be the cover, title page, bottom right-hand corner, top of page or bottom of page. It need not be interpreted as a position of graphic dominance on the panel or page, however. (On a brochure, for instance, the bottom of the back panel might suffice.) Although usage depends on the piece and its intended audience, there is an expectation that the University name or mark will be prominent, especially in external communication and marketing related to a core function of the University. The mark should be of sufficient size to be clearly visible and legible in relation to other items.
The Phoenix emblem isn't a replacement for the UW-Green Bay logo.
Logo Use to Avoid
A logo is a terrible thing to waste. Below are logo treatments that are not approved. Remember, that a logo that doesn't adhere to institutional standards is no longer an official logo. The Phoenix emblem, separated from the "University of Wisconsin-Green Bay" word mark, isn't considered an official logo and doesn't meet logo usage requirements.
Do not flip, rotate, stretch, skew or otherwise distort.
Do not incorporate into another logo or overlap type or images.
Do not apply bevel, emboss, exaggerated drop shadows, glows, etc.
Wordmark should not be incorporated into any text treatment.
Do not use custom-made, hand-drawn or digitally altered depictions.
Use of previous marks is not authorized for identity purposes.
Safe Zones
Please no crowding! There must be an appropriate margin around the primary identity marks. A good minimum space would be the equivalent of the width of the “G” at the start of the words Green Bay in the two-line wordmark — and there should be no extraneous lines, shadowing, type or images intruding. A mark need not be large to be effective, but it should have ample space around it for legibility and visual integrity.
Minimum Size
To preserve the legibility and recognition of the primary identity marks, the wordmark’s “Green Bay” should be no smaller than one inch wide.
Download Logos
Use the following links to download zip files containing our logo files. The zip file includes the logo in a variety of file formats and approved colors.
UW-Green Bay Logo Downloads
Marinette Campus Logo Downloads
Manitowoc Campus Logo Downloads
Sheboygan Campus Logo Downloads
Logo Related Information
Below are some fine-print logo-related items that we sometimes get asked about.
Student Orgs
Student clubs and organizations aren't subject to our institutional identity standards. Students can be our most loyal brand ambassadors, and they're still learning, so their use is nuanced.
Auxiliary Use
Some auxiliary units of UW-Green Bay, such as Green Bay Athletics, the Phoenix Bookstore and the Weidner, require their own identity for purposes of marketing and promotion.
Proliferation
Avoid creating new logos or taglines. Doing so fragments UW-Green Bay's image and impedes institutional recognition.
Have Logo Questions?
You don't need to know what an .eps file is. That's where we come in. Just ask and someone on our team can help.