UW-Green Bay Office of Marketing & University Communication

The Freestanding Phoenix Emblem

When the Phoenix emblem is used as a freestanding graphic design element — separated from the wordmark — it is no longer regarded as a primary identity mark. Additional flexibility is therefore available regarding its use as a secondary or primary design element, especially when only a portion of the emblem is depicted. See the examples below.

Used Informally, the Phoenix Requires a Formal Partner

Use of a full or partial Phoenix emblem as a graphic design element is never a substitute for using one of the primary identity marks, if such identification is required. In fact, use of the emblem as a design element in or throughout a piece creates a corresponding requirement to use, in a place of ownership, a primary identity mark featuring the full Phoenix emblem.

Applications to Avoid

Whether used in full or in part, changing the proportion, aspect ratio or core qualities is not permitted.

The head of the Phoenix faces to the right. The image should never be flipped, whether partial or full.

Overlapping of images, text or other material is prohibited when the bird is used in full, or nearly full.

The only color choices for stand-alone use remain Phoenix Green, black or white.

Don’t add shapes to the full Phoenix emblem.

Do not use in conjunction with any primary identity mark in a way that suggests an alternate mark.

Avoid type treatments that have the effect of suggesting an alternate mark.

The full, or nearly full, Phoenix emblem should not be incorporated in creation of another logo.