The Freestanding Phoenix Emblem
When the Phoenix emblem is used as a freestanding graphic design element — separated from the wordmark — it is no longer regarded as a primary identity mark. Additional flexibility is therefore available regarding its use as a secondary or primary design element, especially when only a portion of the emblem is depicted. See the examples below.
Used Informally, the Phoenix Requires a Formal Partner
Use of a full or partial Phoenix emblem as a graphic design element is never a substitute for using one of the primary identity marks, if such identification is required. In fact, use of the emblem as a design element in or throughout a piece creates a corresponding requirement to use, in a place of ownership, a primary identity mark featuring the full Phoenix emblem.
Applications to Avoid