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Auxiliaries, Partnerships and Third-Party Use

Accommodations for Auxiliary, Marketing Purposes

Auxiliary units of UW-Green Bay, such as the Shorewood Golf Course, Green Bay Athletics, The Phoenix Bookstore and the Weidner Center for the Performing Arts, require their own identity for purposes of marketing and promotion. UW-Green Bay academic units, departments, offices and service providers, benefit from UW-Green Bay branding and therefore are not entitled to their own logo or graphic insignia. Graphic elements (such as a shoe when promoting a walk/run on campus, for instance) are permitted. However, promotional pieces (both written and online with external audiences) should utilize the official UW-Green Bay logo.

Requests for new logos that replace the institutional logo will go through a justification and approval process that will be taken to Cabinet for final approval. Email Sue Bodilly,, for more information.



Shorewood Golf Course Logo
Green Bay Athletics
Weidner Center Logo
Environmental Management and Business Institute Logo