Marketing Strategy Consulting
You need an
Integrated Plan
MarComm is more than a video or news release.
Without a robust, integrated marketing and communications plan, even the most compelling initiative is basically invisible. We offer a wide array of services for concepting and developing a strategic framework that will support the creation of successful campaigns. Using an integrated marketing strategic approach, we work with clients through concept visioning, needs assessment and clarification of goals to formulate campaigns and produce assets that help clients to achieve their goals.
Got a project? Let's light this Phoenix!
As with most other service requests in M/UC, the process starts with submitting a project request form. Once this form is submitted, a project manager will be assigned, and a meeting set to discuss the project. This meeting will produce a strategy with timelines for the project.
Planning
At the foundation of any successful marketing campaign, regardless of its size or scope, is the planning behind it and the strategies used to accomplish client goals. As part of the strategic mix, we will review and determine:
- Size & scope of your project
- Goals & objectives for the project. What do you want this campaign to accomplish?
- Geographic area(s) to be covered and specific audience(s) to be targeted
- Timeline for the campaign
- Budget for the project
Deliverables
Media and purchased marketing assets needed for the project may include:
- Broadcast advertising
- Digital advertising
- Email marketing
- Graphic imagery
- Integrated plan
- Media relations
- Outdoor promotion
- Photography & video
- Printed materials
- Social media
- Strategy
- Web development
Have Questions?
You know your program, Nancy Williquette knows marketing, media planning, creative campaign development and comment parler français. She'll collaborate with you to make content that's formidable!