When creating a social media presence for your organization, department, academic program or office, consider:
- Does an account already exist?
- Do you have frequent enough content, including photos and videos, or would you be better sharing your content to be posted to an existing social media presence?
- Do you have the resources (mainly time) to maintain consistent and responsive communication via your social media presence?
- Are you familiar with or willing to learn about the platform?
- Are you willing to deactivate the account if you are no longer able to maintain it? Accounts should have at minimum a weekly post, including over semester breaks.
By creating a social media presence, you should be prepared to maintain it and keep it updated as well as respond regularly to comments, questions and other notifications. A social media site that is inactive, or doesn't respond to users, leaves a poor impression. If you are creating a new University social media presence, please contact Jena Richter Landers, Digital Communication Specilaist.