Social Media Consulting

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Consult with Us

Our experienced social media team is available as a resource to existing and forthcoming University-affiliated social media presences. It is important to consult with Marketing and University Communication before creating a social media presence to ensure you follow University policies and maintain brand integrity. Once accounts are set up, Marketing and University Communication can be a great resource for best practices and strategy.

Before Creating a Social Media Presence

When creating a social media presence for your organization, department, academic program or office, consider:

  • Does an account already exist?
  • Do you have frequent enough content, including photos and videos, or would you be better sharing your content to be posted to an existing social media presence?
  • Do you have the resources (mainly time) to maintain consistent and responsive communication via your social media presence?
  • Are you familiar with or willing to learn about the platform?
  • Are you willing to deactivate the account if you are no longer able to maintain it? Accounts should have at minimum a weekly post, including over semester breaks.

By creating a social media presence, you should be prepared to maintain it and keep it updated as well as respond regularly to comments, questions and other notifications. A social media site that is inactive, or doesn't respond to users, leaves a poor impression. If you are creating a new University social media presence, please contact Jena Richter Landers, Digital Communication Specilaist.

Common Hashtags

#RiseWithUs (for athletics use)

Visual Identity on Social Media

Standardized social media icons for use as profile images ensure that brand compliance and best practice are observed. All University entities are welcome to request a customized social media icon for profile use. Contact Jena Richter Landers, Digital Communication Specialist, at to request an icon. Cover images on applicable social media presences should be relevant images, crisp and properly sized.

College Level Profile Image Example

College Profile Image Example

Department Level Profile Image Example

Department Profile Image Example

Helpful Hints for Set-Up and Beyond

  • Follow the UW-Green Bay Employee Social Media Participation Guidelines.
  • Keep confidential matters private. Be aware that all University and legal guidelines, such as FERPA, are also applicable in the social media space.
  • Monitor your presence for abuse by visitors. Use these guidelines and your best discretion to determine what is appropriate for user contributions on the page. 
  • Consider your audiences for each social media presence and ensure your posts are relevant.
  • Consider how will social media users find your social media presence. Be sure to link your audiences to your social media from both digital and traditional media.
  • If you make an error, be up-front about your mistake and correct it quickly. If you choose to modify an earlier post, make it clear that you have done so. If someone accuses you of posting something improper, deal with it quickly.
  • Usernames and profile names usually cannot accommodate "University of Wisconsin-Green Bay" spelled out in full, especially when also listing campus locations. Use "UW-Green Bay" when you can't spell out the full University name, with "UWGB" as a final option. Please ensure that somewhere on the social media profile (about section or bio) the full University name is listed.
  • Social media is not a replacement for a website; it is simply another tool that we can use to increase the public’s awareness of UW-Green Bay and all it has to offer.
  • Engage with social media users, other UW-Green Bay programs and community partners when possible.
  • Contact Jena Richter Landers, Digital Communication Specialist, to ensure your presence meets brand standards.
  • View UW-Green Bay social media presences on the University’s Department Directory. To have your department’s social media added to the directory, contact Web Development staff at
  • Make sure account administration/log-in information is shared by more than one employee, as to prevent loss of access in turnover.