When creating a social media presence for your organization, department, academic program or office, consider:
- Does an account already exist?
- Do you have frequent enough content or would you be better served posting your content to an existing social media presence?
- Do you have the resources (mainly time) to maintain communication via your social media presence?
- Are you familiar with or willing to learn about the platform?
By creating a social media presence, you should be prepared to maintain it and keep it updated as well as respond regularly to comments, questions and other notifications. A social media site that is rarely tended by its owners, or doesn't respond to users, leaves a poor impression. If you are creating a new University social media presence, please contact Jena Richter Landers, Social Media Coordinator.