Campus Marquee

Marquee Request
Marketing and University Communication (M/UC) is responsible for strategic oversight and content management of information on each of the campus exterior sign marquees. M/UC reviews and approves or denies all message placement requests.
Marquee Guidelines
Strategy
Signs will be treated as a small billboard to target regional traffic to:
- Support institutional awareness and image recognition
- Advertise academic programs available
Content Guidelines
Priority will be given to:
- University-wide interests or concerns
- Messages that engage target recruitment audiences
To be compliant with municipal signage regulations and institutional goals, messages must meet the following criteria:
- Be related to goods, services and events available on our physical location
- Be in compliance with the University’s strategic messaging and goals
- Be of broad interest to the University and external community
- Be campus-sponsored rather than campus-hosted
- Must not endorse a political issue or candidate
- Must not advertise commercial activities conducted off premises
- Must not advertise non-UW-Green Bay commercial or for-profit messages
Message Parameters
- No compound messaging – one idea per message
- Simple imagery (single subject matter, high contrast, large fields of color, etc.)
- No Institutional logo – Logo is already present on permanent signage
- All imagery must have proper usage permissions and licensing
|
GB Entrance Signs |
GB HWY 57 Sign |
Dimensions (pixels) |
210 x 120 |
300 x 180 |
Minimum font size |
12 pixels (at 100%) |
12 pixels (at 100%) |
Text |
1-5 words |
1-5 words |
Color Space |
RGB |
File format |
jpg, bmp, gif |
Message Visibility
The following table shows WDOT traffic count data near the signs (interactive map). Traffic counts are reported as the number of vehicles expected to pass a given location on an average day of the year. The sign provider estimates a 3- to 4-second viewing window for the height and speed of the signs. State regulation has a 6-second minimum rotation time for roadside digital messages.
Sign |
Annual Average Daily Traffic |
Recording Date |
WI-572 |
28,000 |
7/30/2018 |
Nicolet Drive |
6,400 |
8/7/2018 |
Bay Settlement |
3,200 |
6/12/2018 |
I-43 Sheboygan |
31,400 |
4/19/2021 |
Total All Locations |
69,000 |
|
Interior Digital Signage
Interior digital boards are managed by the University Union. For interior digital signage procedures see the University Union Marketing and Promotions' Digital Signage page.