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Campus Marquee

UW-Green Bay Main Entrance sign digital marquee board

Marquee Request

 Marketing and University Communication (M/UC) is responsible for strategic oversight and content management of information on each of the campus exterior sign marquees. M/UC reviews and approves or denies all message placement requests.

Marquee Guidelines

The following guidelines govern the operation of the digital boards on three exterior UW-Green Bay signs at the following locations:
 
  1. Main Entrance Drive and Nicolet Drive
  2. Leon Bond Drive and Bay Settlement Road
  3. WI-57 westbound


All messages may be edited for length, content and University style.

Camps map with digital marquee signs marked

Strategy

Signs will be treated as a small billboard to target regional traffic to:
  • Support institutional awareness and image recognition
  • Advertise academic programs available
 

Content Guidelines

Priority will be given to:
  • University-wide interests or concerns
  • Messages that engage target recruitment audiences
To be compliant with municipal signage regulations and institutional goals, messages must meet the following criteria:
  • Be related to goods, services and events available on our physical location
  • Be in compliance with the University’s strategic messaging and goals
  • Be of broad interest to the University and external community
  • Be campus-sponsored rather than campus-hosted
  • Must not endorse a political issue or candidate
  • Must not advertise commercial activities conducted off premises
  • Must not advertise non-UW-Green Bay commercial or for-profit messages

 

Acceptable Messages

  • Recruitment Events
  • Promoting Academic Programs
  • University Brand Messaging

Unacceptable Messages

  • Events not open to the general public
  • Events that do not appeal to a wide University community audience
  • Messages from organizations that are not affiliated with UW-Green Bay
  • Any off-campus revenue-generating activity
  • Any event that promotes illegal activities or violates any University, state or federal laws and policies
  • Promotion of alcohol, tobacco, political, racist, sexist, bigoted, false, misleading or deceptive viewpoints

 

Message Parameters

  • No compound messaging – one idea per message
  • Simple imagery (single subject matter, high contrast, large fields of color, etc.)
  • No Institutional logo – Logo is already present on permanent signage
  • All imagery must have proper usage permissions and licensing
 
  GB Entrance Signs GB HWY 57 Sign
Dimensions (pixels) 210 x 120 300 x 180
Minimum font size 12 pixels (at 100%) 12 pixels (at 100%)
Text 1-5 words 1-5 words
Color Space RGB
File format jpg, bmp, gif

Message Visibility

The following table shows WDOT traffic count data near the signs (interactive map). Traffic counts are reported as the number of vehicles expected to pass a given location on an average day of the year. The sign provider estimates a 3- to 4-second viewing window for the height and speed of the signs. State regulation has a 6-second minimum rotation time for roadside digital messages.

Sign Annual Average Daily Traffic Recording Date
WI-57 31,600 7/30/2018
Nicolet Drive 6,400 8/7/2018
Bay Settlement 3,200 6/12/2018

Interior Digital Signage

Interior digital boards are managed by the University Union. For interior digital signage procedures see the University Union Marketing and Promotions' Digital Signage page.