COVID-19: See our Phoenix Forward page

Office of the


Strategic Planning History and Documentation

This page provides a brief overview of significant developments and documents in UW-Green Bay’s Strategic Planning history.  The documents are presented in reverse chronological order, with the oldest developments at the bottom of the page and the newest developments at the top.

2017 Strategic Landscape

2017 sees the beginning of a new biennial budget, and the University continues to work toward a flexible and nimble strategic budgeting process.  During the spring 2017, the Chancellor decided to discontinue UPIC in favor of a focused Strategic Budgeting Committee, which was created in July, while FAWG continues its work to revise the institution’s budget model and adopt a new suite of tools, the Education Advisory Board’s Academic Performance Solutions.  In addition, the Greater Green Bay Chamber of Commerce recently adopted a new strategic plan that emphasizes the significant growth of Green Bay’s higher education resources

UPIC Memo (March 20, 2017)
Strategic Budgeting Committee (July 7, 2017)
Academic Performance Solutions (APS) Implementation Memo (28 March 2017)
Academic Performance Solutions (APS) Dashboard [forthcoming]
Greater Green Bay Chamber of Commerce Strategic Plan


The 2015-2017 biennium saw significant state budgetary cuts and changes in Wisconsin State Statutes.  As these events developed, Chancellor Miller took steps to anticipate and deal with their impact.  The Invent the Future initiative was curtailed and brought to a conclusion early in spring 2015; expenditures were reduced significantly; a new Enrollment Management Strategy was developed; the Funding Allocation Working Group (FAWG) was created to reevaluate the institution’s funding model; and UPIC was reconstituted and reinvigorated.

Enrollment Management Strategy
UW-Green Bay Annual Business Meeting (September 30, 2016)
FAWG Charge (January 25, 2016)
UPIC Memo (February 25, 2016)
New UPIC Charge (March 29, 2016)

In 2016, UPIC reviewed the University’s Strategic Vision and compare it with the 2012 Strategic Plan. They found that the Vision does align with the Strategic Plan and developed the matrix below to demonstrate that alignment.

UPIC Strategic Matrix (November 21, 2016)

At the same time, the University moved ahead with its reorganization from two colleges to four colleges, which was completed in summer 2016.

Four-college Proposal (pp. 86-91)
BoR Approval of Four Colleges (p. 19)

Invent the Future

In 2014, Chancellor Miller initiated an ambitious project to review and revise the existing strategic plan in preparation for future development.  The project began with the establishment of the Invent the Future initiative, a coordinated, institution-wide process of self-reflection with the goal of developing a clear and compelling vision of the future.  The full set of Invent the Future documents is available on the Chancellor’s website, but below are two key documents:

Invent the Future Memo
Invent the Future Final Report

At the same time, the Chancellor appointed the University Planning and Innovation Committee (UPIC), whose charge was to serve as the University’s Innovation Council responsible for developing ambitions, institution-wide initiatives.

UPIC Charge (September 22,2014)

2012 Strategic Plan

In 2010, Chancellor Harden initiated a process to develop a new strategic plan for the University. The process resulted in the development of a set of strategic themes in 2011 and the adoption of a strategic plan in 2012, which comprise the University’s current Strategic Plan.

Strategic Planning Process
Strategic Themes Brochure
Strategic Plan – Themes and Goals
Strategic Plan – Goals and Objectives