Digital Signage

Specifications & Guidelines

The purpose of these guidelines is to help UW-Green Bay faculty, staff, and student organizations create informative and meaningful digital signage content. The digital signage system displays advertisements created by recognized UW-Green Bay student organizations, departments and administrative offices.

• UW-Green Bay departments and offices are required to follow UW-Green Bay brand standards when creating artwork for the digital signage screens. We recommend using the University's brand template tool, Adobe Express, to ensure brand alignment. If you created your own design, consider submitting the image for brand review to check for brand alignment.
• Utilizing generative AI tools to create digital signage images is discouraged.
• Usage of University photography is encouraged over stock imagery or clip art. Visit Photoshelter to explore our campus' photo library.
• QR codes are not recommended for digital signage images. Instead, consider adding a short web URL or social media handle to direct audiences for more information about the event or activity. Exceptions may include a QR code for sign ups.

Guidelines

• Advertisements on the Green Bay campus are only shown for seven (7) seconds at a time and should not include an overwhelming amount of words.
• Advertisements are shown for two weeks maximum. Exceptions may be made at the discretion of management.
• Advertisements must be for activities or events open to the campus community and focused towards students.
• Any advertisements that may go against the educational mission of the University (i.e. racist, degrading, and/or potentially offensive) are not allowed.
• Advertising of alcohol or controlled substances is not allowed.
• The name of the sponsoring University organization, department, or business must appear on the advertisement.
• All advertisements should contain the date, time, and location of the event, and any other descriptive information.
• The University Union Marketing department reserves the right to reject a digital signage image or request edits to the design if it does not meet the guidelines listed.

Marquee Signage

The Office of Marketing and University Communication (M/UC) is responsible for strategic oversight and content management of information on each of the campus exterior sign marquees. The campus marquee signage on the Green Bay campus is reserved for academic programs only.