Austin E. Cofrin

School of Business

Mission and Vision


Mission Statement

The Austin E. Cofrin School of Business is a community of teachers, scholars, and learners dedicated to advancing the economic prosperity and entrepreneurial spirit of northeastern Wisconsin through partnerships, quality educational programs, and impactful research.
We achieve this mission through the following actions:
  • Addressing the educational imperative to increase access to, and completion of, quality baccalaureate and masters-level business degrees within UW-Green Bay’s 16 county footprint in northeastern Wisconsin.
  • Intentionally seek a student body representative of the diverse, multicultural communities of NE Wisconsin that UW-Green Bay serves as a public regional comprehensive university.
  • Providing transformative undergraduate and graduate business degree programs that emphasize the use of high impact practices to prepare learners to ethically and critically address complex issues and deliver innovative socially responsible solutions.
  • To instill in our learners a philosophy that the positive power of business drives economic, social, and environmental progress.
  • Recognizing our role as an anchor institution, to develop and sustain meaningful partnerships that facilitate the exchange of knowledge and resources with key stakeholders, including students, alumni, faculty, businesses, and other organizations and individuals that comprise our community.
  • Building a diverse community of faculty and staff who continually seek to enhance their core proficiencies through professional development and reflective practice, and a faculty who participate in high quality and impactful scholarship that incorporates discovery, application, and teaching and learning.

Vision Statement

Reflecting our responsibility as the regional comprehensive university serving the third most populous and economically important region in Wisconsin, the Austin E. Cofrin School of Business strives to become the third largest public business school in in the State by delivering an array of undergraduate, graduate, and non-credit offerings built upon a foundation of partnerships and impactful scholarship.