Professional Sales Institute
Sell Smarter.
Grow Faster.
Achieve consistent, standout sales results.
In today's competitive marketplace, the need for high-performing salespeople and accelerated revenue growth is more critical than ever. Our Professional Sales Institute offers a results-driven, cost-effective certificate course designed to empower sales professionals, business leaders, and aspiring sales experts to boost sales results right away. By mastering the fundamentals, expert moves, and disciplines across the four stages of the sales process—prepare, engage, advance, and lead—you'll learn to sell smarter and grow revenue faster. Through on-demand videos, live weekly group coaching, and real-world application of our proven Sales Playbook filled with over 35 sales tools, you’ll be fully equipped to elevate your sales strategy and achieve a faster return on investment. Register now and begin your journey to sales mastery today.
Our Institute at a Glance
Find out more about the Sales Institute.
Modules
Ongoing, Continuous Availability
12 Interactive Modules
Format
Online Anytime, with Live Virtual Instructor Meetings
Investment
$1,290 for all 12 modules
Limited Time Offer!
Live Instructor Access
Learn from an expert! Industry leader, Walt Melcher, will be available for weekly live one-hour group meetings throughout the certificate course to connect directly with you to provide mentoring and support.
High-Impact Modules
Master the sales fundamentals, expert moves, and disciplines needed for consistent, standout results. Learn proven techniques and build a sales playbook that optimizes your time, maximizes results and empowers you to sell smarter and grow faster. Check out these example modules.
Aligning Mindsets and Strategy for Maximum Impact
The first two modules of this 12-module course, Mindsets and Plan for Success, empower you to accelerate your learning throughout the course! You’ll discover how cultivating a resilient sales mindset and understanding your customers' perspectives, combined with developing a high-impact territory prospecting plan, can significantly elevate your sales results. This approach enables you to align solutions more effectively with customer needs and engage in smarter prospecting activities.
Sales Playbook Examples:
- Stakeholder Map
- Pain-Gain Scale
- Power Statement Framework
- Peak Performance Plan
Elevate Sales Conversations with Empathy and Execution
You’ll also master the four key skills essential for high-performing sales professionals. Through our Soft Skills-Strong Stories and A.I.M.-Ask-Align modules, you'll learn how to ask the right questions to qualify and quantify the customer’s gap to close, actively listen, show genuine empathy, and share inspiring client stories. These skills are designed to help you build rapport and inspire customers, leading to higher sales conversation rates and a thriving career.
Sales Playbook Examples:
- S.C.A.N. Listening Tool
- R.I.S.E. Client Storyboard
- Customer Buying Matrix
- Value-Gap Calculator
Confidently Contact Leads, Perfect Your Pitch, and Close More Sales
Additional program benefits include applying insights from earlier modules to master expert moves in Power Prospecting, Perfect Pitch, and Lead to Close. You’ll build essential outbound prospecting skills across LinkedIn, email, cold calls, and networking events to stand out from competitors and build rapport to advance sales. Then, elevate your skills to deliver captivating and inspiring presentations—virtual or in person—and navigate every step to close deals successfully, from objection handling to negotiation and follow-ups, all within a structured, results-driven approach designed for optimal sales success.
Sales Playbook Examples:
- P.O.W.E.R. Prospecting Templates
- Value-Bridge Statement Framework
- Perfect Pitch Planner
- Objection Compass
Instructor
Walt Melcher
Founder & CEO of Expert Sales InstituteWith over 30 years of experience, Walt Melcher is a seasoned sales leader who has taught and implemented a proven sales process to boost growth in multiple sales territories across the U.S. for both Fortune 500 companies and small businesses. Known for his positive growth mindset, Walt has successfully sold to and coached sales teams to win new clients in industries such as manufacturing, technology, financial services, transportation, healthcare, professional services, and more. Walt is passionate about sharing his proven sales process, strategies and techniques to help businesses build high-performing sales teams and boost revenue growth.
Need Guidance?
If you have any questions or need additional guidance, please contact Christopher Ledvina, Business Development Specialist.