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Austin E. Cofrin

School of Business

Spring 2019 Research

Dr. Amulya Gurtu recently published an article titled: The Strategy of Combining Products and Services: A Literature Review. This article provides the analyses of the academic literature on offering a combination of products and services. Trend analyses were performed from 1995 through the end of 2016 on the various parameters such as journals publishing this type of research, changes in the use of keywords, citation frequency, and research contribution from different authors, disciplines, and nations. The analyses presented a clear trend that research in combining product and services accelerated after the year 2000 indicating a focus on research in this area in the 21st century. This highlights many emerging trends in this area.

He also co-authored a paper titled "Observations on ‘a joint economic-lot-size model for
purchaser and vendor’" in the International Journal of Inventory Research. The article can be found here: