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Applied Artificial Intelligence (AI) Noncredit Certificate

Supersize Your
Brain Power

Leverage AI to increase efficiency, boost profitability and deliver more business value. 

Machine learning mimics the problem-solving and data-processing capabilities of human intelligence. Learning how to apply artificial intelligence (AI) will enable you to respond to changing business situations faster and more informed. Adopting AI will contribute to enhanced efficiencies, profitability and competitive advantage.

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Our Certificate at a Glance

Find out more about the Applied Artificial Intelligence (AI) Noncredit Certificate.


March 11-April 19, 2024
6 Weeks


Scheduled Online Study (Canvas)


$349 for certificate (all 4 modules) 

woman with data showing digital transformation concept

Driving Superior Outcomes

As digital transformation explodes, research shows that AI adoption is positively correlated with superior business outcomes in revenue, cost, and profitability—and this finding holds true across all industries.

More and more business leaders are discovering the advantages of investing in AI.

business concept of increased profit

Delivering Financial Value

Industries that are data-intense like banking and insurance will find particular value in adopting AI. But AI is also emerging as a key difference-maker in other areas of business and will benefit business leaders and professionals with responsibilities in these areas:

  • E-commerce
  • Marketing and social media
  • Healthcare
  • Security
  • Transportation
  • Customer relations

Focused modules

This certificate encompasses four focused modules that are 100% online can be completed in six weeks. 

Foundations of AI

Weeks 1 & 2

March 11-22, 2024

Provides an overview of AI development over time, including its progress over the decades, significant research and milestones. Experiment with diverse AI tools, encompassing visual AI, conversational AI, AI art generators, and more.

AI Applications in Business

Weeks 3 & 4

March 25-April 5, 2024

Explores how AI can be leveraged in business, most effectively in marketing and customer relations. 

Ethical & Social Impact

Week 5

April 8-12, 2024

Discusses ethical obligations, human responsibility and societal impacts of AI. 

AI Implementation

Week 6

April 15-19, 2024

Discusses scenarios that could benefit from the adoption of AI. Investigate how can you apply what you've learned by developing strategies for critical business situations. 

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Be a Stand Out Candidate

Upon successful completion of the certificate, you will receive an exclusive UW-Green Bay credential, a digital badge validating your accomplishment and signaling to employers your mastery of the curriculum. The digital badge can be featured on LinkedIn, your resume, email signature and website.

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Paul Belanger

Paul Belanger

Associate Professor of English, UW-Green Bay

Paul Belanger is an Associate Professor of English at the University of Wisconsin-Green Bay, where he teaches creative and professional writing. His research interests include utopian literature, creativity studies, and the digital humanities, with a current emphasis on harnessing the power of artificial intelligence in our professional lives.  

instructor Lauren Mauel

Lauren Mauel

Assistant Teaching Professor, UW-Green Bay

Lauren Mauel is an Assistant Teaching Professor at UW-Green Bay and an entrepreneur. She received her doctorate in Educational Leadership from Bethel University. Before that, Lauren attained her master's in data science from Villanova University and a bachelor's in Mathematics from UW-Green Bay. Lauren also worked for a technology company leveraging data science and coding curriculum for young students. She has completed data science projects in healthcare and sports analytics.

instructor Caleb Waack

Caleb Waack

Principal & President, Heimdall Analytics

Caleb has a master's degree in data science from the University of Wisconsin La Crosse and a bachelor's in Mechanical Engineering from the University of Wisconsin Platteville. Caleb wrote his dissertation on how supply chain volatility can be predicted and induce price elasticity in inelastic commodity markets. He has over seven years of experience in data science, AI and analytics and specializes in building custom solutions for financial, supply chain and marketing business problems.

Katrina Weber

Need Guidance

If you have any questions or need additional guidance, please contact Kat Weber, Program Specialist, at (920) 663-7317 or

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