COVID-19: See our Phoenix Forward page


In Pursuit of Balance
In Pursuit of Balance

A growing number of organizations are integrating sustainability into their business strategy—realizing they can do well by doing good.

96% of companies are feeling the pressure to become more sustainable, and 25% identify sustainability as a key growth contributor. Yet companies struggle to bridge two critical gaps:

  • The knowing vs. doing gap
  • The compliance vs. competitive advantage gap

Organizations have great intentions and know consumers are demanding sustainability—ecological, social and economic—yet need employees and leaders with a sustainability mindset, who can think big, to help close the gaps.

Accelerated & Online Format

4 Courses $299 Each
($100 Savings when Registering for all 4)
— Online Training, Scheduled Classes —

The accelerated online format provides flexibility that will allow you to manage your work or family obligations while advancing your education and career.  The noncredit certificate can be completed in under seven months. Each course is six weeks in length. Classes can also be taken singly, if preferred. For optimal learning expect a time commitment of approximately 2-3 hours per week. 
Core Noncredit Certificate Courses (6 Weeks Each)
Core Certificate Courses Dates Description                                                                       
ENVIRONMENTAL SUSTAINABILITY (Environment Element) November 8-December 17, 2021 Exploring topics of Ecosystem Services, Climate Change, Sustainable Energy, Environmental Justice, Sustainable Agriculture and Water Systems and Sustainable Development over the course of six weeks.
ORGANIZATIONAL BEHAVIOR AND SUSTAINABILITY (Business Element) January 10-February 18, 2022 Investigating the impact of individuals, groups and structures on behavior within organizations and the application of sustainability principles toward improving an organization’s effectiveness. Topics include job satisfaction, leadership, motivation, group dynamics, social power and authority in groups, and the social and ethical context of decision-making processes.
ECONOMICS IN SOCIETY AND SUSTAINABILITY (Public Policy Element) February 21-April 1, 2022 Examining what economic sustainability looks like at both social and business scale. Topics include the relationship between business and the environment, trade-offs occurring between business operations and environmental protection and types of sustainable actions businesses can implement which result in both increased sustainability and increased profitability.
ENVIRONMENTAL SUSTAINABILITY AND BUSINESS (Action Course) April 4-May 13, 2022 Incorporating concepts learned in previous courses by putting together an action plan to address a sustainability idea in a business, nonprofit or governmental setting, either within an individual's existing organization or another, determining costs and benefits, addressing the barriers to success and identifying necessary parties for support, along with benchmarking payback metrics for the organization.


  • John Arendt – Director of Environmental Management & Business Institute (EMBI) at UW-Green Bay
  • Tara Reed – Associate Professor, Department of Natural and Applied Sciences at UW-Green Bay
  • Matthew Winden – UW-Whitewater, Associate Professor of Economics and Assistant Director of the Fiscal & Economic Research Center (FERC)
Course Preview

Professor Winden gives you a preview of what you will be learning in one of the sustainability courses, so you know what to expect. 

Think Big

Who should enroll?
  • IF YOU ARE A HUMAN RESOURCES PROFESSIONAL looking to implement sustainability efforts into your organization’s culture.
  • IF YOU ARE A PRODUCT OR PROJECT MANAGER, managing procedures and/or new product development, looking for ways to increase sustainability in current and future processes.
  • IF ARE A MARKETING, COMMUNICATIONS OR MEDIA SPECIALIST looking for ways to promote sustainability within your organization to your customers and internal/external partners.
  • IF YOU ARE AN ENGINEER solving problems to achieve more efficient and sustainable processes within your organization.
  • IF YOU ARE AN ACCOUNTING OR FINANCIAL PROFESSIONAL looking for ways to incorporate sustainability while being conscious of the financial impact.Make a Positive Impact

Image of sustainability badgeUpon completion of the certificate, you will receive an exclusive UW-Green Bay Digital Badge, validating your accomplishment and signaling to employers your ability to help bridge the gaps by understanding all facets of sustainability and how to develop strategies to make a difference—for people, planet and profit. The digital badge can also be displayed on LinkedIn, your resume or your email signature.

Take the Next Step

Let UW-Green Bay help advance your career. Each course is $299, and if you register for all four you get $100 off. 
Group pricing is available. Contact Melissa Betke. 920-663-7337



If you would like more information or have any questions, please contact Melissa Betke, Program Specialist, at or 920-663-7337.

Online Learning Glossary

Course Management System: A course management system consists of a set of educational and online tools. The educators are able to use these tools in order to create an online course with various types of content, such as videos or audio files. This content can then be posted on the internet without any need to use computer programming languages or HTML.  The UW system uses Canvas as its online course management system. 

Mixed: A mixed class is presented in a combination of online formats, often scheduled and virtual. 

Scheduled: Similar to an in-person class, in a scheduled or synchronous class the instructor will present material on a day by day or weekly basis with set times for study and response.

Self-Paced: The learner has the control of the amount of material and duration they need in order to learn the information properly. It differs from other learning methods because the learner is in control of what they learn and when they learn it.  Self-paced courses don’t follow a set schedule, and there is no real-time interaction. They are all about flexibility. All of the course materials are available as soon as the course starts, and the learner goes through them at their own speed. This online teaching format may also be called asynchronous

Virtual: An online learning environment that is virtual means an instructor will show, explain or test certain skills that can help others to learn. The class takes place in real-time with specified start and end times. The instructor and other students have to use video conferencing software like Zoom, Blackboard, Microsoft Teams, Cloud Meeting, WebEx or other to interact with each other face-to-face in a virtual space. Virtual training is used not only for educational purposes but for commercial as well as industrial training also.