In Pursuit of Balance


In Pursuit of Balance

A growing number of organizations are integrating sustainability into their business strategy—realizing they can do well by doing good.

96% of companies are feeling the pressure to become more sustainable, and 25% identify sustainability as a key growth contributor. Yet companies struggle to bridge two critical gaps:

  • The knowing vs. doing gap
  • The compliance vs. competitive advantage gap

Organizations have great intentions and know consumers are demanding sustainability—ecological, social and economic—yet need employees and leaders with a sustainability mindset, who can think big, to help close the gaps.

Accelerated & Online Format

4 Courses $299 Each
($100 Savings when Registering for all 4)
— Online Training, Scheduled Classes —

The accelerated online format provides flexibility that will allow you to manage your work or family obligations while advancing your education and career.  The noncredit certificate can be completed in under seven months. Each course is six weeks in length. Classes can also be taken singly, if preferred. For optimal learning expect a time commitment of approximately 2-3 hours per week. 
Core Noncredit Certificate Courses (6 Weeks Each)
Core Certificate Courses Dates Description                                                                       
ENVIRONMENTAL SUSTAINABILITY (Environment Element) October 10-November 18, 2022 Exploring topics of Ecosystem Services, Climate Change, Sustainable Energy, Environmental Justice, Sustainable Agriculture and Water Systems and Sustainable Development over the course of six weeks.
ORGANIZATIONAL BEHAVIOR AND SUSTAINABILITY (Business Element) November 28, 2022-January 13, 2023 Investigating the impact of individuals, groups and structures on behavior within organizations and the application of sustainability principles toward improving an organization’s effectiveness. Topics include job satisfaction, leadership, motivation, group dynamics, social power and authority in groups, and the social and ethical context of decision-making processes.
ECONOMICS IN SOCIETY AND SUSTAINABILITY (Public Policy Element) January 23-March 3, 2023 Examining what economic sustainability looks like at both social and business scale. Topics include the relationship between business and the environment, trade-offs occurring between business operations and environmental protection and types of sustainable actions businesses can implement which result in both increased sustainability and increased profitability.
ENVIRONMENTAL SUSTAINABILITY AND BUSINESS (Action Course) March 13-April 21, 2023 Incorporating concepts learned in previous courses by putting together an action plan to address a sustainability idea in a business, nonprofit or governmental setting, either within an individual's existing organization or another, determining costs and benefits, addressing the barriers to success and identifying necessary parties for support, along with benchmarking payback metrics for the organization.


  • John Arendt – Director of Environmental Management & Business Institute (EMBI) at UW-Green Bay
  • Tara Reed – Associate Professor, Department of Natural and Applied Sciences at UW-Green Bay
  • Matthew Winden – UW-Whitewater, Associate Professor of Economics and Assistant Director of the Fiscal & Economic Research Center (FERC)
Course Preview

Professor Winden gives you a preview of what you will be learning in one of the sustainability courses, so you know what to expect. 

Think Big

Who should enroll?
  • IF YOU ARE A HUMAN RESOURCES PROFESSIONAL looking to implement sustainability efforts into your organization’s culture.
  • IF YOU ARE A PRODUCT OR PROJECT MANAGER, managing procedures and/or new product development, looking for ways to increase sustainability in current and future processes.
  • IF ARE A MARKETING, COMMUNICATIONS OR MEDIA SPECIALIST looking for ways to promote sustainability within your organization to your customers and internal/external partners.
  • IF YOU ARE AN ENGINEER solving problems to achieve more efficient and sustainable processes within your organization.
  • IF YOU ARE AN ACCOUNTING OR FINANCIAL PROFESSIONAL looking for ways to incorporate sustainability while being conscious of the financial impact.Make a Positive Impact

Gain a Competitive Edge

Image of sustainability badgeUpon completion of the certificate, you will receive an exclusive UW-Green Bay Digital Badge, validating your accomplishment and signaling to employers your ability to help bridge the gaps by understanding all facets of sustainability and how to develop strategies to make a difference—for people, planet and profit. The digital badge can also be displayed on LinkedIn, your resume or your email signature.

Take the Next Step

Let UW-Green Bay help advance your career. Each course is $299, and if you register for all four you get $100 off. 
Group pricing is available. Contact Melissa Betke. 920-663-7337



If you would like more information or have any questions, please contact Melissa Betke, Program Specialist, at or 920-663-7337.

 but for commercial as well as industrial training also.